A revolution for late-night food options on campus: that’s the plan for three business-minded Dartmouth students. Ryan Kim ’13, Sam Boer ’14 and Dan Kim ’13 are the founders of Bibim Bros, a food delivery service focused on bibimbap. Their name is derived from the traditional Korean dish, which translates literally to “mixed rice.”
“We wanted to take that concept and make it our own,” Dan Kim said.
Traditionally, bibimbap contains vegetables, meat, rice, an egg and red chili pepper sauce. When ordering from Bibim Bros, however, students can choose to customize the dish. There are options for lean beef, diced squash in addition to red leaf lettuce, sautéed onions, eggs and carrots. Bibim Bros have also developed their own special sauce.
Students can choose between white and brown rice, extra vegetables or other options, and the founders said they hope to make order customization similar that of to restaurants like Chipotle.
Bibim Bros is set to launch during Spring term. The founders plan to make their food available from 8 p.m. to 2 a.m. Monday through Saturday. Additionally, they hope to set up catering for campus events.
Orders can be placed online or through the phone. Bibim Bros will be exclusively a delivery service. So when you need a little pick-me-up after getting golden shrubbed at the third house in a row (that hit you made totally wasn’t low, we agree), just give Bibim Bros a call and they’ll bring the food right to you!
Pricing for the bowls is still being finalized, but a normal bowl (seven inches wide, three and a half inches deep), should cost $6 to $6.50. A large bowl (two inches wider and deeper) will be about a dollar more expensive, Ryan Kim said.
Bibim Bros will be based out of Bagel Basement’s kitchen. The owners of the establishment are Tuck alumni, so they’ve been enthusiastic to work with the students, Ryan Kim said.
Although the business yet to launch officially, the founders have created a YouTube channel with fun advertising videos that have been circulating around campus. They have also been busy experimenting with different flavors to find the best combinations and running taste tests with students.
“It’s really exciting doing something that’s really our own and to see other people so excited. We’ve been working on [Bibim Bros] since the fall, so to see it really coming together is awesome,” Broer said.
Next time you’re thinking about getting some greasy, fried mozzarella sticks from a campus dining establishment late at night, try giving these bros a call instead. Fresh, healthy and supportive of fellow students — what could possibly beat that?